You know the problem: The shop window is lovingly decorated, the offer is right – and yet walk-in customers stay away. People pass by without even glancing at your store. Not because they're not interested – but simply because they don't notice you.
This happens every day in city centers, shopping malls, and on busy streets. The reason: Many pavement signs – that is, outdoor advertising stands – are there, but they don’t serve their purpose. They’re overloaded with information, placed too far away, or blend so much into their surroundings that they simply go unnoticed.
That’s wasted revenue potential. A well-placed and cleverly designed pavement sign attracts attention, triggers spontaneous decisions, and brings people directly into your store.
Our solution: Pavement signs with a system
At Fotoreklame, we asked ourselves: What does a pavement sign actually need to truly work? The Answer: Good design isn’t enough. It takes a well-thought-out overall concept.
That’s why we offer pavement signs for outdoor use that are not only robust and weather-resistant, but also stand out with durable materials and brilliant print quality. We don’t just deliver a product – we deliver a system that works:
Individual selection: Together, we’ll find the right sign from our range, tailored to the location and weather conditions.
Premium printing: Your message is produced razor-sharp and with maximum readability – ensuring high visibility even in busy environments.
All-round service: If desired, we’ll handle not only the printing and shipping, but also the on-site placement of the pavement sign.
👉 Curious? Click here to go straight to our Customer stopper outdoor – ideal for anyone who wants to be seen and make sales.
The 7 golden rules for pavement signs that truly sell
You have little time to get people to stop. That’s why your pavement sign needs to make an instant impact. These seven rules show you what truly matters:
1. Position your pavement sign within the line of sight – not in the way
It may sound simple, but it’s often done wrong. Your pavement sign should be placed in the natural line of sight of passersby – not off to the side, not too low, and definitely not where people might trip over it. Analyze where foot traffic flows, where people tend to slow down, and where their attention naturally goes. That’s where your sign belongs.
2. One offer per side – no wall of text
You have three seconds to grab attention. That’s it. In that time, your message needs to be clear, simple, and visually impactful. So: no long text, no bullet points, no novels. Just one clear offer, one eye-catcher, one call to action.
3. Strong contrasts and targeted color accents
Design determines impact. A good pavement sign uses strong contrasts so that text and images remain clearly visible even in sunlight or shade. Light on dark, dark on light – but please, no pastels on gray and don’t overload it with flashy colors, or no one will notice. Color is powerful – when used correctly.
4. Use emotions – not just discounts
A plain discount (“30% off today”) isn’t necessarily bad. But emotions work better. Ask yourself: What do I want my customer to feel?
5. The pavement sign must match the rest
Your exterior appearance is part of a bigger picture. If the sign looks like it came from the discount store around the corner while your shop focuses on design and style, it doesn’t match. Pay attention to your corporate design, color scheme, typography, and choice of materials. Recognition builds trust.
6. Change it regularly – or it will be ignored
Even the coolest pavement sign loses its impact if it always says the same thing. People are more likely to notice things that change. So: update your design regularly. Give the eye something new to catch. That way, you stay interesting – even for regular customers.
7. Weatherproof and stable – otherwise it’s useless
A pavement sign for outdoor use needs to withstand wind, rain, and sun. If it topples over in the first gust or the print fades after two weeks, it’s money wasted. Our outdoor pavement signs are robust, UV-resistant, and equipped with waterproof poster printing – so you can focus on impact instead of the weather.
Why you’re on the safe side with us
We’re not an online print shop with standard forms. We’re your partner for visibility in public spaces – from the first idea to on-site placement.
✅ Everything from a single source: Design, production, printing, shipping, and installation/placement – we take care of it all.
✅ Real people: Personal consultation instead of endless hotline loops.
✅ Individualized: No off-the-shelf solutions – just custom pavement signs tailored to your specific use case.
Conclusion: Pavement signs are not decoration – they’re revenue drivers.
To make sure your pavement sign not only looks good but also performs effectively, we take care of everything – from A to Z:
✅ Production
The choice is yours: Whether a classic indoor model, weatherproof outdoor pavement sign, or sturdy windmaster – we’ll advise you on which option best fits your location. Everything is customized to your branding and offer.
🖨️ Printing
We print in high resolution and weather-resistant quality on durable poster inserts. For special effects, we offer spot coatings, neon colors, or reflective materials – ensuring maximum visibility in any lighting.
📦 Shipping
Securely packaged, with optional express delivery. We can ship the posters separately or already inserted upon request.
🛠️ Placement
If desired, we’ll handle the placement directly on site – professionally and precisely where you envision it.
Start generating more revenue right at your doorstep now.
Let your pavement sign sell for you – with our solution that captures attention and drives sales.
👉 Get in touch now for personalized consultation
