Nomoo Pop-Up Store at Berlin Central Station
For Nomoo’s pop-up store at Berlin Central Station, we had the opportunity to transform a temporary retail space into an eye-catching, brand-aligned environment. Nomoo stands for plant-based ice cream free from animal products—fresh, modern, and vegan. The store was designed to convey precisely this impression: visible, welcoming, vibrant, and true to the brand.
A pop-up store was created in the heart of one of Berlin’s busiest locations, instantly catching the eye with its bold orange hues, glossy foil accents, custom prints, and large-scale decorative elements. The goal was to create an overall look that not only provides information but also grabs attention and allows the Nomoo brand to be experienced firsthand within the space.
Task:
- Advertising-related fit-out of exterior areas
- Full-surface orange exterior wrapping of the pop-up store
- Mounting the large Nomoo lettering using mirror adhesive tape.
- Application of colored mirror film to the blind side
- Placement of the large Nomoo ice cream cups on the store's roof.
- Interior design and fit-out
- Full-surface installation of the printed photo flooring
- Application of graphics and suspension of the yellow partition walls
- Applying custom-printed graphics to the chest freezer
- Application of printed self-adhesive film to the counter
- Preparation, production, and assembly
- Production of the required prints and film elements
- Preparation of the individual components for on-site assembly
- Assembling the large Nomoo ice cream cups in-house
- Installation and bonding of the elements at Berlin Central Station
Material:
- Printed self-adhesive film
- Orange film for full-surface exterior wrapping
- Colored mirror film
- Printed photo flooring
- Custom prints for ice cream freezers and counters
- Film applications for partition walls
- Mirror adhesive tape for mounting the large Nomoo lettering
- Large decorative Nomoo ice cream cups as a rooftop highlight
- Supplied Nomoo lettering
Execution:
From the very beginning, a strong brand presence was the priority for this project. The aim was for the pop-up store not to look like a standard retail space, but rather as a clearly recognizable Nomoo presence right in the heart of Berlin Central Station. To achieve this, a variety of promotional elements were combined: vinyl graphics, printed materials, floor treatments, mirror film, and eye-catching decorative features.
A key element was the full-surface orange exterior wrapping of the store. This gave the entire area a clear, striking visual impact, making it clearly visible even from a distance. The exterior design was complemented by colored mirror film on the side of the store, adding a sense of premium quality and visual depth to its appearance.
The large "Nomoo" lettering was mounted using mirror tape and neatly integrated into the overall design. A special highlight was the large Nomoo ice cream cups, which were assembled in-house and then placed on the roof of the pop-up store; they ensured the store had a presence not only at eye level but also in the space above.
The brand identity was also consistently extended to the interior. Printed flooring featuring photographic imagery was installed across the entire floor area, making the design not only visible on walls and furniture but also a tangible part of the floor space itself. In addition, yellow partition walls were wrapped, prepared, and suspended. Custom graphics were applied to the service counter and ice cream freezer, thereby integrating the store's functional elements into the overall brand presentation.
From production and preparation to on-site installation, this project vividly demonstrated the powerful impact a temporary store can achieve through color, materials, and meticulous execution. With pop-up spaces in particular, the key is to create a striking, high-quality, and recognizable visual identity within a short timeframe. The result for Nomoo was a fresh, eye-catching, and richly detailed brand presence at Berlin Central Station.
Special thanks go to Medienproduktion Sudahl CGN for developing the large ice cream cups and supplying the Nomoo lettering. The result is a pop-up store that instantly commands attention with its clean color palette, glossy details, and standout roof feature—perfectly reflecting a brand that is modern, fresh, and plant-based.
